The community is engaged through top-quality inclusive recreation, cultural arts, entertainment and life-long learning opportunities

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The community is engaged through top-quality inclusive recreation, cultural arts, entertainment and life-long learning opportunities.

Arts, culture, recreation and life-long learning are part of the fabric of everyday life in Germantown. Year-round programs and events are provided for residents to enjoy in a variety of ways. In an effort to maintain service excellence and provide exceptional services responsive to citizens’ needs, continuous improvement will be made to offer a wide range of unique recreational, leisure and cultural programs available to all residents.

On Target Satisfaction with Recreation and Cultural Arts Programs and Services

Description:

Provide year-round programs and events for residents to enjoy in a variety of ways.

Analysis:

The Department continues to use feedback of surveys to help determine programming decisions and measure overall customer service satisfaction. Twelve programs were surveyed this quarter and achieved a combined customer service satisfaction rate of 97%. These included the Bluebird Nature Festival, Senior Hikes, Snake I.D., Tree I.D., Shoot 360 Basketball Camp, Summer Success camp, 50+ programming, Senior Seminar, Senior Day Trips, REACH Before/Afterschool, programming from our Park Rangers, and other events/programming at The Farm Park. Our department will continue to grow in all areas and allow our service excellence goals to be the driving force in all that we do.

Impact:
The city has a moderate impact on this measure.

On Target Participation in Recreation and Cultural Arts Programs

Description:

Engage the community through top-quality inclusive recreation, cultural arts, entertainment and life-long learning opportunities.

Analysis:

Program participation for the 4th quarter totaled 9,708. Programs included special events, special recreation, summer day camp, 50+ programs, REACH, sports, Ranger programs/classes and programming at the Farm Park .

Impact:
The cIty has a moderate impact on this measure.

On Target Percent Increase in Quality of Life Social Media Engagement

Description:

Strive to place the Germantown Parks and Recreation Department's brand messages before the citizens, customers, and participants in the most appropriate ways.

Analysis:

The total annual engagement across all city-managed Instagram and Facebook accounts has shown significant growth from FY23 to FY25.
Here's a breakdown of the growth:

FY23 Total Engagement: 895,416.
FY24 Total Engagement: 1,577,451, representing a 76.17% increase from FY23
FY25 Total Engagement: 2,161,513, representing a 37.03% increase from FY24

Overall, the engagement has more than doubled from FY23 to FY25, indicating a strong positive trend in social media engagement for the city.

FY25	QTR 1	QTR 2	QTR 3	QTR 4	Total	AVG
Facebook	183,293	190,979	232,468	258,600	606,740	294,416
Instagram	240,835	481,843	191,353	382,142	1,296,173	518,469
TOTAL	424,128	672,822	423,821	640,742	1,520,771	736,457

Impact:
The City has a significant impact on this measure, however engagement is also impacted by factors beyond our control. This measure does not distinguish between positive and negative sentiment.